I’m the Founder and CEO of Soffi, a new AI-native product development platform redefining how enterprise teams build, edit, and ship software.

Recent advances in AI are enabling a complete rethinking of the product development lifecycle — from static handoffs to seamless, versioned collaboration across product, design, and engineering. Soffi is built for that future.

Before founding Soffi, I was a founding designer at HashiCorp, helping scale the company from 30 people through IPO. I later served as a Product & Experience Executive (CPXO) for venture-backed startups, leading product strategy, AI-driven design systems, and go-to-market execution to bring products from first build to product-market fit.

With two decades of leadership across product, growth, and developer experience, I focus on building AI-powered products that scale, enabling engineering velocity, and driving adoption through clear product strategy and execution.